the new town. Also, increasing the width ofthe distribution network can be one effective alternative method. The width of distribution is too narrow because Cold Stone only sell the products by relying on their own physical stores. It will be a good idea to sell some ice cream like Haagen-Dazs and Naturru in the convenience store or mart in the form of a finished product. Change is also required
brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires an exclusive remover when removed. Our biggest competitors would be some luxury cosmetic brands that have already launched lipsticks of such conc
of a production plant based in India in 1996, which signifies the company’s expansion towards the global automobile market. Ever since, with the transition ofthe company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development ofthe company in terms ofbrand-image, product design and quality, sales, value and its market share has been on the upswing with some consistency.
of unique and new product was appeared, so that expand the size of Korea pizza industry and ushered in the mature period with 1 trillion won in 2006 .
During the past four decades Pizza Hut has built a reputation for excellence that has earned there spect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedica
the customer. ‘Looking-glass self’ means the process of imagining other’s reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image
the only missing "mainstream" makers, Citroën and Kia, have given no official advice, although the latter has commented so in the past.
In Mexico City the "Hoy no circula" ("Today you can't drive") program is implemented. Every vehicle has a color sticker depending on the ending number of its plate, as well as a number to determine its pollution rate. Brand new cars "00" and recent models "
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one ofthe successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept ofthe “nature” not artificial. As we are all aware of, the catchphrase ofThe Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
1-1. History of McDonald’s
McDonald’s certainly has a long path of history as a fast-food restaurant and lasted than any other similar type of food chain and will run for a long time as the world requires flexibility in time in any sectors. The company has proudly put the long history ofthe restaurant on its website but it had cut off according to its importance.
ⓜ 1940 Dick and Mac McDo
of Seoul tourism.
2. Situational analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners have more leisure time due to decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figu
branding in either embroidery or screenprinting. Besides our locally manufactured SPRINGBOK and our other brands include SECOND SPRINBOK, Altitude Leisurewear, The Jefferson Collection, Caps Direct, Bags & More and Promogifts. We sell the Waterproof Items.
In Southafrica, there is Rainy season. All of south african need rainy coat.
Waterproof, windproof and highly breathable, this running jacke